Posting Bulletins to Social Media

While social media sites like Facebook and Twitter are a great way to communicate with your citizens, it can be time consuming to manually update content on each site separately. Granicus can help you automatically push new content to your social media sites.

When you send an email update through govDelivery, you can automatically post the bulletin to your Facebook page or to your Twitter feed (or both). From your social media site, visitors are linked to a shared bulletin page that contains the full text of your email communication and provides readers the opportunity to share the email with others or sign up for direct email updates. This ensures that your content reaches more citizens with minimal effort.

For more information, see Selecting your Bulletin Audience and Channels.

Emailing Social Media Updates

To keep communities informed and drive more engagement with the social content organizations post, many organizations use govDelivery to automate the sending of social content from sites such as Twitter, YouTube and Flicker directly to the inboxes of their email subscribers. Using govDelivery's Page Watch feature, this process can be set up once and fully automated in a matter of just a few steps.

For more information, see Automating Social Media Updates by Email.

Incorporating Social Media in your Footer

Turning email subscribers into social media followers and vice versa is a smart method for increasing your audience and your reach as an organization. One of the best ways to turn email subscribers into social media followers is to incorporate a social media into the footers of your Granicus emails. By doing so, you can send your email message recipients directly to your social media hubs to convert them into a more engaged citizen with your agency. A social media footer looks something like this, when it is being inserted into a bulletin:

For more information, see Managing Footers. 

Shared Bulletin Pages with Sharing Buttons

Every time your organization creates a public bulletin through govDelivery, a public shared bulletin page is created with its own unique URL. You can link to this page and send social media followers or website visitors directly to these links. The header on this shared bulletin page features the following social media buttons, allowing users to interact with or re-purpose the bulletin content:

With the click of a button, citizens who may not be subscribers or social media followers of your agency can view, engage, and share your agency's content via the social network of their choosing. Allowing citizens to share your bulletins via Twitter, directly from shared bulletin pages gives your content better overall visibility and higher chances of being seen by those who are not already invested in your organization. 

For more information, see Multi-Channel Bulletins.