This feature is part of the govDelivery Advanced Package. If your organization is interested in accessing this advanced feature, submit a request or contact your Customer Success Consultant.

It's natural for your subscribers to drop off in engagement over time. Sometimes a subscriber becomes less responsive because they're no longer a good fit for your content: maybe they've moved out of the area, changed jobs, or abandoned their email address. But many times, they just need to be reminded of why they subscribed to your content in the first place. 

 

govDelivery makes the process of reaching out to and re-engaging inactive subscribers as easy as possible. After making a few simple tweaks, you can set up our prepared re-engagement campaign to automatically reach out to subscribers when they fall dormant.

How it Works

The re-engagement campaign is designed to put some of your most popular, high performing topics in front of your subscribers. These subscribers indicated interest in your content at one point; perhaps their interests have shifted slightly and they might find another topic more useful. The process is simple: 

You choose your audience

You can select which topics to target for your audience. You'll also define what "inactive" means to you, by using simple criteria options to set the length of time that must have elapsed since the subscribers last opened or clicked an email. 


You create the email

The re-engagement campaign uses a bulletin template with a default message, but you can change the text or add more to suit your needs. You will also select the topics that you want to suggest to these subscribers.


You configure the landing page

When subscribers click on one of your suggested topics in the re-engagement email, they will be taken to a landing page where they can sign up. You can configure this sign-up page, adding specific messaging and inserting a particular banner image.